Hokey Smokes, Bullwinkle!

I realize that very few readers remember Rocky, the flying squirrel, saying "Hokey Smokes" to Bullwinkle J. Moose, but it seemed like an appropriate exclamation for the following story:
http://www.msnbc.msn.com/id/13556129/

I had no idea! Maybe that's a good thing. If it was on a collision course with Earth, I'd probably be better off not knowing.